Getting New Business Is A Small Thing For Consultants

Getting New Business Is A Small Thing For Consultants – If you commit yourself!

So you say you want new business? We all say that we want new business but a lot of us aren’t willing to do what it takes to get it. Here’s what I’m getting at. The big “Wins” that we are always looking for only happen when we buckle down and commit ourselves to doing the little things.


The true power of success lies in our willingness to do the little things consistently… day in and day out.

Here is an old rhyme that does a great job of illustrating this principle.

For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the battle was lost.
For want of a battle the kingdom was lost.
And all for the want of a horseshoe nail.

As you can see, little things can have a very big impact.

It’s hard to not get frustrated on the days that we don’t see any fruits of our “New Business” labor. We often feel down and complain about circumstances that are out of our control, like “the economy stinks” or “the competition is too tough” or “the market is saturated”. But the reality is that, if we stay diligent in the small day-to-day actions that we CAN control, we will reap the benefits in a big way… in time.

So what little things can you commit to in order to be successful at getting new business?

Can you commit to;

  • Add one more phone call per hour?
  • Add one more sales visit per day?
  • Add one more Blog Post per week?
  • Add one more Email blast per month?
  • Add one more Direct Mail campaign per quarter?

If we are all honest with ourselves, we all would be saying that we COULD commit to the little things that will add up to big success. So I pose this challenge to you… analyze your new business strategy and see all the areas in which you can push a little harder and smarter in the little things

Please give us some feedback in the comment section below on how you have committed yourself.

Norman is a Strategic Marketing Consultant – Equipping Consultants To Get New Business & Position Them As Experts In Their Industry.

He has over 20 years experience in advertising & marketing... A creative tech geek at heart, he has focused most of his attention on educating and assisting his clients in reshaping how they engage and embrace their audience in the new era of Content Creation & Digital Marketing.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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