When you first start your journey on being a small business consultant, the question that arises is how do you build on it and make it grow? What marketing strategies and processes do you put in place? How do you do you position yourself as an expert – the “go to” professional? Here are a few ways for you to do all that, regardless of whether you are a business consultant or coach, advisor or mentor. These will help you grow and polish your business.
Driving traffic to your coaching or consulting website is very important to help position you as an expert in your field as well as to help you increase your pipeline.
Over the years, there has been a notable increase in the number of professional consultants and coaches leveraging the internet to establish credibility, increase traffic and leads. While this is a favorable change, it has increased competition hence if want to be noticed, you have to step up your game. After all, if your consulting website does not have any visitors, you will eventually end up with a rapidly dwindling pipeline of prospects. Here are a just a few awesome ways you can drive more prospects to your website:
Don’t be held hostage by time – you need to be in control.
Consultants are people who are paid to impart their knowledge, expertise and experiences to help organizations and individuals achieve their growth objectives. Numerous organizations hire consultants in addition to their full-time employees, mainly to gain a new perspective of the situation. As with other service based industries, consultants have to make the most effective use of their time in order to maintain profitability while still managing a balanced personal life. As a consultant or coach, here are 5 tips for time management you can use:
Being a Consultant or Coach, you know how important it is to have a system in place to manage your projects and tasks.
However, you want it to be a simple and easy process that can be accessed by anyone on your team whether they are in the same office as you or half way around the world. Well, this may be the best free solution you will find anywhere.
I have been working with this cloud based software for the past 9 months to see if it is a viable tool for project & task management for consultants. I fell in love with it. It is so simple, scalable and flexible.
Here is a little video that I put together to show you how to use it. Please leave comments and questions below… I’d love to hear your thoughts on it.
Getting New Business Is A Small Thing For Consultants – If you commit yourself!
So you say you want new business? We all say that we want new business but a lot of us aren’t willing to do what it takes to get it. Here’s what I’m getting at. The big “Wins” that we are always looking for only happen when we buckle down and commit ourselves to doing the little things.
The true power of success lies in our willingness to do the little things consistently… day in and day out.
As you know, New Business is the life blood for any Consulting firm.
So How Do Consultants Get New Business?
As you know, New Business is the life blood for any Consulting firm. The hard cold reality is that everyday you go to work, you are one day closer to losing your largest client.
The truth of the matter is, is that a lot of consultants work off of the “feast and famine” approach to their business. They land a few great clients and then dig in their heels to make sure they do a great job for their client, but once the project / assignment is completed, they find themselves scrambling to get New Business. This is nothing to be ashamed of, we have all done it at one point or another.
Content creation anytime – anywhere. Consultants, create your Podcast on your iPhone with BossJock Studio
This video was part of my 90 Day Video challenge and was very popular so I thought I’d share it with you.
Ya can’t get any cooler than this… It’s easy to create a podcast on your iPhone with BossJock Studio right from the palm of your hand! Create podcasts any time – any place with this cool app. Best of all, this app was developed from a guy in my home town… PITTSBURGH!!!
“40% percent of Americans now listen to audio on digital devices, and that is projected to double by 2015″ ~Pew Research Study
So why would you want to create a podcast you might ask? As a consultant, creating your own Podcast series as part of your Inbound Marketing strategy, you will;
Develop a High Quality and Focused Audience
Position Yourself As An Expert
Strengthen Your Relationship With Your Clients and Potential Clients
Be Perceived As The Voice of Your Industry
Gain Respect As A Thought Leader In Your Industry
Podcasting was first known as “audioblogging” and started way back in the 1980s. Today there are more than 115,000 english-language podcasts available on the internet, and dozens of websites available for distribution at little or no cost to the producer or listener.